Content Marketing

Content marketing FAQs

The following are frequently asked questions about content marketing. What is content marketing? According to Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Simply put, content marketing …

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5 reasons for content strategy: Why your business needs one

If you’re running a business and have decided to use content marketing as one of the ways to grow your business, then you need a good content strategy to make sure you’re doing your content marketing the right way. You have probably heard/read about the exposure content brings and even the sales people get just …

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