The following are frequently asked questions about content marketing. What is content marketing? According to Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Simply put, content marketing …
A good brand is one whose brand message—what they offer and believe in—is clear. This is something I like that SoFresh does so well. On this week’s edition of #NigerianBrands, I will be talking about the beauty and wellness brand – SoFresh #NigerianBrands is a bi-weekly series where I share my thoughts concerning Nigerian brands …
SoFresh—A brand completely focused on its brand message Read More »
When people think of branding, they think a logo or a set of colors the brand uses. Branding is beyond logos and colors, branding is more. Branding is about perception. How do people perceive a brand? When they see the brand, what do they think? What is branding? There are many definitions of branding, however, …
Before you make the action of buying something, there are certain things you must have gone through that finally lead to the purchase of the product. Maybe you had to find out about the problem and also had to discover which product to buy. This is what is known as the buyer’s journey.
Ever wondered what it’ll be like to have a website for the Nigerian youths that talk about things relatable and relevant to them? Well, Zikoko is a leading media brand in Nigeria that does exactly that. On this week’s edition of #NigerianBrands, I will be talking about the beauty and wellness brand – Arami Essentials. …
Zikoko—a media brand that Nigerian millennials love Read More »
If you’re running a business and have decided to use content marketing as one of the ways to grow your business, then you need a good content strategy to make sure you’re doing your content marketing the right way. You have probably heard/read about the exposure content brings and even the sales people get just …
5 reasons for content strategy: Why your business needs one Read More »
On this week’s edition of #NigerianBrands, I will be talking about the beauty and wellness brand – Arami Essentials. #NigerianBrands is a bi-weekly series where I share my thoughts concerning Nigerian brands as regards to branding and marketing.
If you’re a brand trying to leverage the online space, you might have heard of the term ‘brand storytelling’. Have you ever felt like you’re a part of a brand? You connect with what they do, you know their processes, you buy into their vision and you love what they do with their products or …
Brand Storytelling: How important is it to your business? Read More »
You’ve probably heard the buzzword ‘content marketing’ and you keep wondering what that’s all about. Maybe you attempted to read about it but you’re unable to understand or grasp what it’s about. I’ll be sharing with you what content marketing is, why it’s so important for your brand, and how it works, all in a …