Odinaka Ndukwe

Content marketing FAQs

The following are frequently asked questions about content marketing. What is content marketing? According to Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Simply put, content marketing …

Content marketing FAQs Read More »

SoFresh—A brand completely focused on its brand message

A good brand is one whose brand message—what they offer and believe in—is clear. This is something I like that SoFresh does so well. On this week’s edition of #NigerianBrands, I will be talking about the beauty and wellness brand – SoFresh #NigerianBrands is a bi-weekly series where I share my thoughts concerning Nigerian brands …

SoFresh—A brand completely focused on its brand message Read More »

Zikoko—a media brand that Nigerian millennials love

Ever wondered what it’ll be like to have a website for the Nigerian youths that talk about things relatable and relevant to them? Well, Zikoko is a leading media brand in Nigeria that does exactly that. On this week’s edition of #NigerianBrands, I will be talking about the beauty and wellness brand – Arami Essentials. …

Zikoko—a media brand that Nigerian millennials love Read More »

5 reasons for content strategy: Why your business needs one

If you’re running a business and have decided to use content marketing as one of the ways to grow your business, then you need a good content strategy to make sure you’re doing your content marketing the right way. You have probably heard/read about the exposure content brings and even the sales people get just …

5 reasons for content strategy: Why your business needs one Read More »