SoFresh—A brand completely focused on its brand message

A good brand is one whose brand message—what they offer and believe in—is clear. This is something I like that SoFresh does so well. On this week’s edition of #NigerianBrands, I will be talking about the beauty and wellness brand…

Zikoko—a media brand that Nigerian millennials love

Ever wondered what it’ll be like to have a website for the Nigerian youths that talk about things relatable and relevant to them? Well, Zikoko is a leading media brand in Nigeria that does exactly that.

On this week’s edition of #NigerianBrands, I will be talking about the beauty and wellness brand – Arami Essentials.

#NigerianBrands is a bi-weekly series where I share my thoughts concerning Nigerian brands as regards to branding and marketing.

5 reasons for content strategy: Why your business needs one

If you’re running a business and have decided to use content marketing as one of the ways to grow your business, then you need a good content strategy to make sure you’re doing your content marketing the right way. You…

Arami Essentials—The true power of branding and storytelling

On this week’s edition of #NigerianBrands, I will be talking about the beauty and wellness brand – Arami Essentials.

#NigerianBrands is a bi-weekly series where I share my thoughts concerning Nigerian brands as regards to branding and marketing.

Brand Storytelling: How important is it to your business?

If you’re a brand trying to leverage the online space, you might have heard of the term ‘brand storytelling’. Have you ever felt like you’re a part of a brand? You connect with what they do, you know their processes,…